Google Analytics Ecommerce tracking allows you to measure a number of transactions and donations that the organization makes when using the donorbox.org donation widget. To enable Ecommerce tracking on Google Analytics, please follow the steps below:


Google Analytics Enhanced Ecommerce set up


1. Log in to Google Analytics (https://analytics.google.com/analytics/web/) and navigate to the account that you have already integrated or are going to integrate with Donorbox.

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2. Click on Admin in the left menu.

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3. Choose Ecommerce Settings in the views section.

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4. By default, Enable Ecommerce status will be off. Switch it to ON and then click Next step.

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5. By default, Enhanced Ecommerce Settings will be off. Switch it to ON and select Submit.

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NOTE: In some cases, there may be a delay between transaction data being reflected on the Google Analytics dashboard and the time that the donation was made. The exact delay varies, but may take between 24-48 hours to be reflected.
Reference: https://support.google.com/analytics/answer/1070983?hl=en#DataProcessingLatency